Personal Branding

My new resume, business cards, and stationary just arrived!!  Personal branding is just as important as any other kind.  You need to send a cohesive image of who you are if you want people to understand who you are.  For my personal branding, the “beehive” pattern indicates my collaborative nature, while still being able to […]

Branding: Ithaca College American Marketing Association

For a club I’m a part of, the Ithaca College American Marketing Association, I was asked to do a major rebranding positioning the organization as both fun and professional.  The result was a very flat approach using bright, primary colors. The overall branding image is characterized by simplicity, clean lines, and bold typography. Programs/websites used: InDesign, […]