Branding: Ithaca College American Marketing Association

amaFor a club I’m a part of, the Ithaca College American Marketing Association, I was asked to do a major rebranding positioning the organization as both fun and professional.  The result was a very flat approach using bright, primary colors. The overall branding image is characterized by simplicity, clean lines, and bold typography.

Programs/websites used: InDesign, Illustrator, Photoshop, www.thenounproject.com

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